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NEWS13 November 2015

ABCs to consolidate print and digital

News UK

UK — The industry-owned measurement body, ABC, is to report print and digital figures together for the first time in its Monthly Newsbrands report starting in December.

Following consultation with the industry, the new consolidated report will deliver complete newsbrands’ circulations and online traffic in one place, as well as allowing users to analyse data by platforms and brands.

The change was widely welcomed by the industry and Rufus Olins, chief executive, Newsworks, said: “It will be refreshing to see the artificial distinction between the different platforms disappear. It’s been a long time since newspapers were just about paper and this change reflects that.”

Laura Fraser Graham, senior media manager at Procter & Gamble, said: “Now for the first time we will have one release date for all audited data, which will provide us with real evidence when making investment decisions.”

Steve Goodman, managing director, print trading at GroupM, added: “This is really exciting development. We will be able to see the true scale that newsbrands have to offer at a glance.”

The first consolidated report will be released on 17 December 2015. A new interactive report will be available to make the data easier to access, view and analyse. Alongside the Monthly Newsbrands report, ABC QuickView will continue to provide cross sector and charting possibilities.

@RESEARCH LIVE

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