ABC News and Bluefin Labs tie up for campaign tracking

US— ABC News has joined forces with social media analyst Bluefin Labs to track public reaction to major events during this year’s US presidential election campaign.

Bluefin will analyse how viewers react on social media sites to events such as presidential and vice-presidential debates, Republican and Democratic conventions, election night and the inauguration.

The firm will provide data visualisations of social media activity which ABC News can use in its coverage.

In a statement ABC News said: “Bluefin Labs’ technology provides a real-time view into social media conversations about TV – volume of social buzz, topics of conversation, sentiment and trends.

“This technology allows us to tap into voters’ reactions and bring TV viewers into the conversation.”

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts