NEWS17 August 2017

ABC Network subscribes to Nielsen OOH measurement

Media New business News North America

US – ABC Network has subscribed to Nielsen’s national out-of-home (OOH) reporting service, giving it access to OOH viewing data including live plus seven days of time-shifted viewing.

The viewing data covers ratings for all content, including programmes and adverts. Earlier this year ESPN and ESPN2, which are both owned by Disney, as is ABC Network, became the first two networks across broadcast and cable to sign up for this opt-in syndicated service. 

"We are excited to have ABC join the growing list of television clients who have decided to incorporate Nielsen’s national out-of-home reporting into their business in order to benefit from the incremental audience lift that they will receive," said Peter Bradbury , managing director, Nielsen National Client Solutions.

"As viewing continues to fragment across screens and devices, Nielsen is working diligently to ensure we can offer the most comprehensive view of media consumption possible. Nielsen’s national out-of-home reporting service is a key component of our measurement evolution and our plans to provide clients with flexible and powerful products that measure audiences regardless of where content is viewed."