NEWS12 November 2015
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
NEWS12 November 2015
UK — The vast majority of the top advertisers in the UK now have mobile optimised websites, but those with separate mobile sites deliver a better experience, according to new research.
The Mobile User Experience Audit from the Internet Advertising Bureau (IAB) looked at the user experience of the mobile sites of the top 50 advertisers (by media spend) in the UK, using seven measurements including site load speeds, easy viewability and concise menus.
It found that 46% have a responsive design website across desktop and other devices, while 48% have a separate version specifically optimised for mobile. It was found that in five of the seven mobile measurement criteria, the separate mobile websites scored more highly.
“It’s great to see that 94% of the top advertisers in the UK have an optimised site which reflects where people are choosing to spend their connected time,” said Mike Reynolds, the IAB’s mobile manager. “It was interesting to see that separate mobile sites scored higher against the user experience measures we looked at.
“This highlights the need for those advertisers approaching mobile with responsive web design to think differently about the content they serve on mobile devices, and pull in the unique functionality that makes mobile such an engaging device.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
It is important to recognise and embrace the benefits of working in the market research industry, writes Louise McL… https://t.co/r7qSMTIVKk
Course5 Intelligence secures $28m investment https://t.co/tPodAbFUx1 #mrx #marketresearch
Aspect to launch Manchester viewing facility https://t.co/9ZQBkbPRMN #mrx #marketresearch
The world's leading job site for research and insight
Hasson Associates
Associate Director, Social Policy Evaluation, Key Policy areas
£45000–58000
Differentology
Market Research Creative Internship – Summer Placement
You will be paid £10.42 per hour
Hasson Associates
Customer Success Manager
£35000–40000
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
RT @researchlive: MRS and MTab partner on training and certification https://t.co/r3ehEDDGRs #mrx #marketresearch
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments