NEWS18 November 2014

94% of Interbrand 100 tweet daily

Data analytics News UK

UK — The percentage of Interbrand 100 brands posting to Twitter at least once a day has grown from 92% to 94% YOY, according to new research.

The Simply Measured Q3 2014 Twitter study analysed Twitter usage and performance across Interbrand 100 companies: the top 100 global brands based on market, brand, competitor and financial data.

According to the findings, 98% of the Interbrand 100 have a Twitter account; 70% of brands have over 100,000 followers (up from 58% in Q4 2013 ), and the percentage of brands that tweet at least once a day has increased from 92% to 94% since Q4 2013. 75% of brands tweet at least three times a day (up from 71% in Q4 2013 ).

The results also revealed that @replies accounted for 70% of brand tweets, up from 46% in Q4 2013, and that photos sparked the most Twitter engagement: photos represented 45% of sent tweets, but accounted for 51% of all engagement.

“While growing an audience on Twitter and regularly engaging with followers requires time, patience, and work, there’s an established value to doing so,” the report said. “The example shown by successful Interbrand companies speaks to the importance of a dedicated presence.”

The full report can be accessed here.