NEWS7 April 2016

360insights partners with Luck on predictive analytics

Data analytics News North America

CANADA — 360insights, formerly 360incentives, is working with consultant Kristin Luck on leveraging its new predictive analytics platform. 

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The company has recently launched its Channel Success Platform for predictive analytics, having grown its business model from a cloud-based incentives platform. 

Growth strategist and board advisor Luck is assisting the company in ‘leveraging the new platform capabilities to help clients make data-driven, predictable business and marketing decisions'.

“We’ve been on a path to expand into this space by leveraging the data we’ve been collecting since we were founded eight years ago,” said Jason Atkins, founder and CEO of the company.

“Kristin has expertise in non-traditional growth strategies in the marketing measurement and data analytics verticals that is invaluable as we focus on more predictive data monetisation solutions for our clients.”