Boize (pictured) joins Hall & Partners from 2CV Research, where she spent six years, most recently as research director. She has also previously held roles at retailer Monsoon Accessorize and Ipsos Mori.  

Hall & Partners is headquartered in London and has been part of Escalent Group since 2023.

Branka Orosnjak, managing partner at Hall & Partners Europe, said: “Jessica’s passion for helping clients turn insight into impactful brand growth strategies and collaborative and curious approach will ensure she’s a perfect fit.

“As we continue to evolve how we help our clients grow their brands, her leadership will be instrumental in shaping the next chapter of Hall & Partners’ strategic offer across Europe.”

Boize said: “I’m looking forward to shaping how brands go to market and manage different research challenges beyond brand health and communications evaluation, such as customer engagement, innovation and providing the stories and evidence to inform and illuminate all the different paths available.”