20|20 Research offers ‘untethered’ facial coding
The research technology and services firm recently announced a collaboration with Affectiva to support and distribute its facial coding technology for use in qualitative research settings. According to the press release, the latest technology can be used “anywhere there is a computer with a webcam and the internet”.
The tool uses facial expression recognition software and a computer’s webcam to detect and identify emotional reactions to ads and video messages.
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