NEWS22 July 2014
US — 20|20 Research has launched Affdex Discovery Online, a facial coding tool that works outside focus group facilities.
The research technology and services firm recently announced a collaboration with Affectiva to support and distribute its facial coding technology for use in qualitative research settings. According to the press release, the latest technology can be used “anywhere there is a computer with a webcam and the internet”.
The tool uses facial expression recognition software and a computer’s webcam to detect and identify emotional reactions to ads and video messages.
The world's leading job site for research and insight
Resources Group
Project Manager – Consumer Quant – Strategic Research Agency
£34–£44,000 + great benefits
Resources Group
Qualitative Insights Specialist– Brand / Innovation / Business strategy
up to £50,000 + Benefits
Resources Group
Energy & Climate Analyst – Leading Think Tank
£30–40,000
Featured company
-
Town/Country: Aylesbury
Tel: +44 (0)1296 632578
2Europe is an award-winning (Quirk's, RAR Awards), full-service market research agency which specialises in international B2B market research. We are recognised as one of the top market research agencies in the UK . . .
© Copyright 2022 Research Live
0 Comments