NEWS22 July 2014

20|20 Research offers ‘untethered’ facial coding

US — 20|20 Research has launched Affdex Discovery Online, a facial coding tool that works outside focus group facilities.

The research technology and services firm recently announced a collaboration with Affectiva to support and distribute its facial coding technology for use in qualitative research settings. According to the press release, the latest technology can be used “anywhere there is a computer with a webcam and the internet”.

The tool uses facial expression recognition software and a computer’s webcam to detect and identify emotional reactions to ads and video messages.