$12m investment for data firm eXelate

EXelate maintains a database of 400m online users, for whom it holds demographic and purchase intent information. This data is used by advertisers and their agencies to understand customer prospects, to market to them and to measure the effectiveness of their digital marketing efforts.

Investors have backed the company to the tune of $32m to date. The last investment occurred in August 2010 and was worth $15m.

A spokesman for the company, headed by CEO Mark Zagorski (pictured), said revenue had grown 300% two years running but did not reveal specifics.