Ipsos buys social listening firm Synthesio

The acquisition means the software company can use Ipsos’ market research and consulting services while Ipsos can use Synthesio’s Social Intelligence Suite.

As well as product innovation, Synthesio plans to grow its international presence and services beyond its existing five offices in Paris, New York, London, Singapore and Brussels. Loic Moisand, its CEO and co-founder, and the current Synthesio leadership team will continue at the company. Synthesio was established in 2006.

Moisand said: "We are very excited to join the Ipsos family. Our focus on innovative technology, coupled with Ipsos’ decades of market research and consulting experience, will give our joint customers a single path for building and advancing their social intelligence programs."

Didier Truchot, Ipsos chairman and CEO added: "The acquisition of Synthesio is part of the Total Understanding Project and its targeted objectives. It will reinforce Ipsos’ technologies and know-how in social listening and the monitoring of the data that comes with it. We are happy to welcome Synthesio’s leadership team onboard."