FEATURE28 April 2016

Works of fact and fiction

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Features Impact Leisure & Arts UK

Waterstones’ James Daunt has started to turn around the fortunes of the book retailer. But while he puts internal data to good use, he has yet to be won over by the business case for market research. By Jane Simms

I was really looking forward to meeting James Daunt. I love books, and had lots of questions for the man who has, by all accounts, not only reversed the decline of Waterstones by fighting off competition from Amazon and ...