FEATURE15 January 2016

What I owe the geeks at IBM

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Features Impact Technology UK

Kantar’s Eric Salama describes the effect computing has had on the market research industry in his contribution to our celebration of 70 years of market research.

In the winter of 1982, I was busy writing my university dissertation. I used a word processor for the first time – some kind of precursor to the lovely Amstrad PCW 8256 that I bought a couple of years later ...