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FEATURE24 November 2017

Togetherness in a divided world

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What role is there for brands when society is fractured and divisions widening? Hall & Partners’ Vanella Jackson looks at why knowing your audience is more vital than ever.

There is a deeply divisive figure in the White House, controversial wars are being fought abroad, the economy is stuttering, social cohesion is crumbling, and leaders around the world appear to be dangerously out of touch. Yet here is an iconic ...