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FEATURE3 January 2019

The socially driven teenage brain

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Behavioural economics Features Impact Youth

Certain cognitive biases may have a bigger impact depending on our age, recent behavioural research has found. Crawford Hollingworth explores the impact for behavioural change interventions and nudge design aimed at teenagers.

We’re familiar with the idea of nudging – making small changes to choices and messages to steer people to alter their behaviour for the better. This is based on insights from behavioural science, which show how we’re all ...