FEATURE17 February 2020

The route to local understanding

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For market research to yield genuine and accurate insights, cross-cultural understanding is essential. This requires considerable translation expertise, as Tim Phillips reports.

What’s the Russian for ‘doing a Kane’?

To be fair, it’s not immediately obvious what the English is for that phrase, which is unlikely to make it into a translation dictionary in future.

But briefly, during England footballer Harry Kane’s ...