FEATURE8 April 2013

The future of research and the researcher of the future


Forty delegates gathered at MRS Conference in March to imagine tomorrow’s world – and the research industry’s place within it. Jeremy Rix takes us through the results in a new four-part series.


Rix took away those ideas, assimilated and enhanced them, and then used them to put together the four articles you’ll read in this series:

Insight at the top is a notional interview with a future customer centricity officer (CCO) at a fictional, global e-tailer

A new breed of agencies profiles four future agencies, exploring why they were set up and what their differences are.

Flex, future researcher reveals a week in the life of the future researcher

The Insumer is a blog post by a future ‘Insumer’, a professional consumer whose job it is to ‘be’ customer insight.