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FEATURE11 January 2016

The birth of sentiment analysis

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To mark the 70th anniversary of the Market Research Society, some of the industry’s most influential names have written about the ‘game-changers’ since it was founded. First up: the 1940s and the birth of sentiment analysis, by Adam Phillips, MRS fellow and MD of Real Research.

After World War II ended, it was widely assumed that Winston Churchill would be elected Prime Minister. He had led the nation through the war and Britain had won. All the media expected him to win the General Election in ...