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FEATURE24 January 2019

The bicycle man

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Features Impact People Retail UK

Brompton folding bikes are the go-to for many urban commuters, but the company’s CEO, Will Butler-Adams, is never satisfied. He talks to Jane Simms about product improvements, international expansion and why he manufactures in London.

“Come on, let’s get you on the bikes, ” says Will Butler-Adams. The chief executive of folding-bike company Brompton is clearly not a man to be gainsaid – so, despite the rain, off we go, whizzing around the empty ...