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FEATURE1 October 2013

The behavioural insight hothouse

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Impact

How the Cabinet Office’s ‘Nudge Unit’ has grown to influence policy and strategy development across government – and beyond. By Jonathan Knott.

As controversies over UK government schemes like Workfare and Universal Credit show, there are no easy answers when it comes to getting people back into work. So when a JobCentre Plus in Loughton, Essex, found it could ...