FEATURE28 September 2016

The Ambition Gap

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Features Impact New business North America Technology

Researchers need to help clients with more innovative methodologies – and Twitter’s Matt Taylor offers two ways to do this

We’ve all been asked to do something innovative and daring by our clients or stakeholders only to see our plans drastically diluted. Or watched carefully thought-out proposals, using cool new methodologies, lose out to something basic. 

The problem ...