FEATURE12 January 2017

Talking about my generation

x All content on Research Live and in Impact magazine is editorially independent from sponsorship or other commercial arrangements.
Find out more about advertising and sponsorship.

Ian Murray; Sarah Gale

Features Impact UK Youth

Attitudes towards generations are shifting, as are thoughts around age-appropriate behaviour and lifestyles. Research from OMD and house51 explores the British public’s preconceptions. By Ian Murray, of house51, and Sarah Gale, of OMD UK

As the euphoria of the London Olympic Games faded and the worst recession for more than 100 years rolled on, Britain underwent a significant change to its society and culture. At OMD UK, we understood that lives were changing ...