FEATURE12 January 2017
Talking about my generation
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FEATURE12 January 2017
x All content on Research Live and in Impact magazine is editorially independent from sponsorship or other commercial arrangements.
Find out more about advertising and sponsorship.
x All content on Research Live and in Impact magazine is editorially independent from sponsorship or other commercial arrangements.
Find out more about advertising and sponsorship.
Attitudes towards generations are shifting, as are thoughts around age-appropriate behaviour and lifestyles. Research from OMD and house51 explores the British public’s preconceptions. By Ian Murray, of house51, and Sarah Gale, of OMD UK
As the euphoria of the London Olympic Games faded and the worst recession for more than 100 years rolled on, Britain underwent a significant change to its society and culture. At OMD UK, we understood that lives were changing ...
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