FEATURE7 November 2016

Taking Hold

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FMCG Features Impact Retail Technology

Product and packaging design is about more than shelf-standout, according to research on how touching a product affects purchase behaviour. By Jane Bainbridge

Shoppers often pause while perusing the supermarket shelves, product in hand, mulling their next purchase. Touch has long been considered an important aspect of product evaluation ā€“ for instance, in increasing choice of the product ā€“ and the ...