This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here

FEATURE7 November 2016

Taking Hold

x All content on Research Live and in Impact magazine is editorially independent from sponsorship or other commercial arrangements.
Find out more about advertising and sponsorship.

FMCG Features Impact Retail Technology

Product and packaging design is about more than shelf-standout, according to research on how touching a product affects purchase behaviour. By Jane Bainbridge

Shoppers often pause while perusing the supermarket shelves, product in hand, mulling their next purchase. Touch has long been considered an important aspect of product evaluation ā€“ for instance, in increasing choice of the product ā€“ and the ...