FEATURE25 August 2016

Speed of sound

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Behavioural economics Features Impact

New research reveals that we process sounds more quickly than words. Could this be used to marketers’ advantage? By Bronwen Morgan

They say actions speak louder than words, but do noises deliver the message faster? A new study has revealed that human sounds are better – or at least quicker – at conveying emotions than words. 

The researchers looked into ...