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FEATURE20 August 2018

Smooth operator

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FMCG Features Impact Retail UK

Innocent established the UK’s fruit smoothie market as a quirky new entrant almost 20 years ago. Now it’s trying to maintain that entrepreneurial spirit as it expands across territories and categories. By Jane Bainbridge

Years ago, when innocent’s fruit smoothies first hit our shelves, I visited one of the initial incarnations of Fruit Towers – as the company’s head office is named – to interview one of its founders. It was early days; ...