FEATURE28 June 2021

Shanice Mears, co-founder, The Elephant Room: ‘We have to be actively anti-racist’

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Shanice Mears, head of talent and co-founder at The Elephant Room, and founder of the agency’s ‘one month mentors’ programme, talks about getting young black employees into advertising and how companies can become more accountable. By Katie McQuater.

Shanice Mears

First, can you tell us about The Elephant Room?

The Elephant Room is a creative agency dedicated to creating a more inclusive space within advertising, not only through work and representation, but also through methods of building business. We want to be an example of change.

What does your role as head of talent involve?

It’s my job to make sure we have a network of creative talent, both in advertising and outside of it. But also to be up to date with what is happening in culture across the world, so that we can be on the pulse and well positioned to work on the most culturally effective projects.

What’s the background to the ‘one month mentors’ programme?

The project matches young people who want to venture into creative careers with senior and C-suite leaders, and aims to help young talent build sustainable relationships in the industry. This is centred on the calendar year – Black History Month, International Women’s Month, and Pride, particularly ...