FEATURE8 April 2020

Seeing differently

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FMCG Features Impact Innovations Media Retail Technology UK

Lumen Research won the 2019 Research Live award for best innovation for its integration with Mirriad to combine eye-tracking with editable videos to test point-of-sale advertising. We caught up with managing director Mike Follett.

Why should we be looking at ‘attention’ more as a metric? 

The number of ads we are subjected to may be infinite; our attention is very definitely finite. As consumers, we have only a certain amount of attention to ...