FEATURE16 November 2015

Searching for the new

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Features Impact Innovations UK

Innovation is the lifeblood of business; it’s what drives the constant evolution and, in some cases, revolution that are the hallmarks of the world’s most successful brands. These brands begin by identifying the problem their customers most need solving and they can do this because they take the time to do their homework.

Indeed the brands that are most committed to thinking big and bold are generally those that are even better at conducting the groundwork. Think of Virgin and the way it has diversified since it began life as a record label, ...