Lyndsay Peck

Lyndsay Peck

Contributor

Opinion1 December 2017

The motivations of Millennial Man

Feature16 November 2015

Searching for the new

Opinion10 June 2014

Call to halve daily sugar intake poses challenges for brands

Opinion13 January 2014

Kids' cereal brands – use qual more effectively or risk becoming toast!

Opinion8 October 2013

Increase in families reducing food waste to save money should have brands looking for a way to get up close and personal

Opinion4 October 2013

Repackaging of Hardy’s wine highlights role of consumer insight in setting up expectations of price and quality

Opinion13 September 2013

Co-op’s student discount initiative shows the value of insight when aiming for customer loyalty

Opinion14 August 2013

Neuroscience sounds great, but it’s not the panacea for all research ills

Opinion4 January 2012

The retail savings game

Opinion20 December 2011

Getting out the crystal ball – what does 2012 hold in store?

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