FEATURE23 February 2017

Safety in numbers

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Automotive Europe Features Impact UK

Car manufacturer Volvo’s long- term vision is to protect its customers while making them feel special. Understanding how to do that involves immersing its employees in customers’ lives. By Bronwen Morgan

When you hear the word ‘Volvo’, it’s likely that a particular word – perhaps even two words – beginning with ‘s’ comes to mind. 

The car manufacturer is one of the most clearly positioned brands in the automotive ...