FEATURE26 September 2016

Rise of the machines

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AI Data analytics Features Impact Innovations Technology

An artificial intelligence system is learning to predict behaviour based on information from first-person video footage. Bronwen Morgan reports

session at this year’s Market Research Society (MRS) Annual Conference explored the likelihood of the industry’s ‘curious minds’ being replaced by ‘curious computers’. In other words: what impact is artificial intelligence likely to have on market research? 

According ...