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FEATURE10 March 2017

Ringing in the changes

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AI Data analytics Features Impact Mobile Telecoms

O2’s head of research Jessica Salmon talks to Ben Bold about customer satisfaction, proactive research, technological innovation, and the benefits of balancing the old and the new in market research

There are few things that epitomise the union of old and new as succinctly as mobile telecoms. Within a relatively short period of time, the sector has transformed from one focused on untethering people from their landlines – so ...