FEATURE3 August 2017

Richard Thaler In Seven

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Behavioural economics Features Impact People

Richard Thaler is an expert in behavioural economics and finance, and the psychology of decision-making. He is co-director of the Behavioral Economics Project at the National Bureau of Economic Research. In 2008, with Cass Sunstein, he Co-wrote Nudge, which laid out concepts of behavioural economics to tackle many of society’s major problems 

When you wrote Nudge, did you anticipate the degree to which it would affect public policy, and it being used as the foundation for units such as The Behavioural Insights Team in the UK?

No way! When we proposed ...