FEATURE3 August 2017
Richard Thaler In Seven
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FEATURE3 August 2017
x Sponsored content on Research Live and in Impact magazine is editorially independent.
Find out more about advertising and sponsorship.
Richard Thaler is an expert in behavioural economics and finance, and the psychology of decision-making. He is co-director of the Behavioral Economics Project at the National Bureau of Economic Research. In 2008, with Cass Sunstein, he Co-wrote Nudge, which laid out concepts of behavioural economics to tackle many of society’s major problems
No way! When we proposed the book there was little interest from publishers, so we ended up with a sleepy university press that had no expertise or interest in publicising the book. We just hoped it might find an audience via word of mouth, but never in our wildest dreams did we think it might be approaching a million books sold around the world, much less the impact it has had on policy-making. When Cass and I think back on it we just shake our heads and mutter ‘amazing’.
No, I don’t think the financial crisis had much to do with the book’s success. It ...
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