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FEATURE21 June 2018

Relishing a challenge: How data science informs Gousto’s business model

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Big Data Features Impact Leisure & Arts UK

UK recipe-box company Gousto has put insights at the centre of understanding what people want to eat, using data to launch new ranges and predict what recipes will tickle customers’ tastebuds. By Katie McQuater.

A decade ago, if you wanted to have dinner delivered to you in the comfort of your own home, you would have been limited to whatever takeaway restaurants were in the vicinity – and the chances are, they ...