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FEATURE16 May 2019

Pushing the limit

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Automotive Features Impact Leisure & Arts UK

Under Bernie Ecclestone, market research didn’t exist as far as Formula One was concerned. But with new ownership, Matt Roberts and his team were given the remit to change that. By Jane Bainbridge

It’s many people’s dream work scenario – being made global director with the opportunity to build your team from scratch. No need to put up with irritating legacies, be they team members or badly crafted trackers. Oh, and throw ...