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FEATURE26 September 2018

Now you’re talking

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AI Features Impact Technology

Conversation has become the next frontier for brands, with chatbots becoming more popular as a tool for customer research. By Katie McQuater

Artificial intelligence (AI) now underpins many of our daily interactions, whether we realise it or not, and brands are increasingly tapping into AI to improve their services and communicate with consumers.

The global chatbot market is expected to ...