FEATURE27 February 2018

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The physical and digital have had to merge for Clydesdale and Yorkshire bank owner CYBG to stay relevant in an experience era. As group innovations and marketing director Helen Page explains, the customer has been put at the centre of the process. 

Like any other bank post-2008, Clydesdale Yorkshire Banking Group (CYBG) is no stranger to a challenge. 

Formed of two constituent brands, Clydesdale and Yorkshire, CYBG became independent from the National Australia Bank after its initial public offering (IPO) ...