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FEATURE15 February 2016

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Features Impact North America

Peer-generated product reviews can provide reassurance for prospective buyers, but a new breed of apps suggests there could also be a market for reviews of people. By Bronwen Morgan

Word-of-mouth recommendations are invaluable for brands. According to research by the Word of Mouth Marketing Association, 13% of all sales are driven by word of mouth – a marketplace impact of around $6 million – while research from Forbes ...