FEATURE5 July 2021

Maria Luther – Research Hero

Features People

The Market Research Society has launched the Research Heroes programme to celebrate the sector’s unsung heroes. Maria Luther has been named one of the Research Heroes for summer 2021. 

Maria Luther, director of regional field, face-to-face field, operations, Ipsos Mori

Greg morris_crop

Maria Luther has worked in market research since 1995 and has spent the majority of her career in face-to-face data collection. She specialises in the management and optimisation of complex multi-country field forces and the logistics, management and training associated with their running.

During the pandemic, Luther maintained a workforce of around 850 contract and casual interviewers.

Luther was nominated as a Research Hero because: “Through Maria’s leadership and very personal approach, our interviewer satisfaction has increased over this very difficult time. We are also currently delivering very strong volumes in a Covid-19-safe manner. Without the skill and dedication of true heroes such as Maria, the picture now would be very different.”

View the full list of Research Heroes for summer 2021

Research Heroes is an ongoing programme throughout 2021, with a second tranche of Heroes to be published in the autumn.