Maria Luther – Research Hero

Maria Luther, director of regional field, face-to-face field, operations, Ipsos Mori

Maria Luther has worked in market research since 1995 and has spent the majority of her career in face-to-face data collection. She specialises in the management and optimisation of complex multi-country field forces and the logistics, management and training associated with their running.

During the pandemic, Luther maintained a workforce of around 850 contract and casual interviewers.

Luther was nominated as a Research Hero because: “Through Maria’s leadership and very personal approach, our interviewer satisfaction has increased over this very difficult time. We are also currently delivering very strong volumes in a Covid-19-safe manner. Without the skill and dedication of true heroes such as Maria, the picture now would be very different.”