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FEATURE18 March 2019

Making a meaningful impact

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FMCG Features Impact Travel Trends

Research from J. Walter Thompson has explored global consumer attitudes to sustainability, highlighting an opportunity for businesses to play a greater role in encouraging sustainable consumption. By Katie McQuater

Sustainability is shifting. What were once viewed as niche behaviours and beliefs are becoming mainstream – the adoption of veganism and ‘flexitarian’ lifestyles, and growing unease about single-use plastics, are just two examples of heightened awareness of the damage ...