FEATURE22 June 2020

Liz Nelson in seven

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In the latest of our In Seven series, we speak to Liz Nelson, who founded and chaired Taylor Nelson Sofrès from 1965 until 1992. She has held several prominent positions, including chairman of the Marketing Group of Great Britain. She is also founding patron of the Archive of Market and Social Research. The MRS launched the Liz Nelson Social Impact Award in 2019.

1. What’s been the biggest change for women in the industry since you started your career?

I never found any anti-female attitudes from the day I went into market research at Mars. I don’t know why; it could be that interviewers ...