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FEATURE21 March 2018

Insight into charity campaigning

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Oxfam has led the way in raising money for, and awareness of, humanitarian problems for more than 70 years, but as competition for the charity pound increases, so too does the need for insight and evidence, as its head of insight Tina Trythall tells Rob Gray.

On 5 October 1942, as World War II raged, the Oxford Committee for Famine Relief was formed in an effort to alleviate the suffering of civilians caught up in the conflict. The group’s first campaign was to call for ...