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FEATURE13 August 2015

‘I kick balls. Deal with it.’

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Features Impact Leisure & Arts

The messages put across in Sport England’s This Girl Can campaign don’t pull any punches. Launched in January of this year, the cross-platform campaign is intended to inspire English women between 14 and 40 to get active.

With more than eight million (and counting) YouTube views, the video ad features everyday women – not the perfectly-proportioned models that have become the advertising norm – taking part in, and enjoying, sport. But while the inspiration behind the ...