FEATURE30 October 2019

High-powered plants

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Features Healthcare Impact Retail

Cannabidiol is being hailed as a wonder treatment for a variety of conditions – but how should brands approach this industry, which is invariably described as the new ‘wild west’? By Tim Phillips

There is a metaphor that pops up consistently when discussing the market for legal cannabis and cannabidiol (CBD) products. “You’re looking at this completely wild west industry, and the big players ...