FEATURE6 January 2021

Friend or foe?

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B2B Covid-19 Features Healthcare Impact Media Retail

Cooperating with competitors can have benefits for businesses, but working with rivals can also have a harmful effect on performance. By Katie McQuater.

Collaboration has become an increasingly prevalent watchword in business, with companies more attuned to the value of working with others.

But what happens when organisations work with, rather than against, their competitors? Whether for collective good or individual benefit, ...