FEATURE16 January 2018

Fostering inclusion in market research

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B2B Features Trends UK

The Market Research Society and Lightspeed have surveyed those working in the sector to determine how diverse and inclusive it is. By Katie McQuater.

As brands attempt to engage with increasingly diverse consumer groups, it has never been more pressing for market research to understand that diversity. If it is to do this, the industry must have diversity in its own workforce, to ensure ...