FEATURE21 April 2022

Forward thinking: Becoming MRS president

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Saj Arshad is chief customer and marketing officer at Santander UK and the incoming Market Research Society (MRS) president. He chatted to Impact editor Colette Doyle about the expertise he brings to the role and what he hopes to achieve.

Black and white portrait of Saj Arshad

What do you believe will be the biggest challenges you are likely to face as president of the MRS?
The first will be replacing the force of nature that is Jan Gooding. She’s done an incredible job over the past five years. The second will be to work with the leadership at the MRS to plot a course through a post-pandemic world. Finally, I will be focusing on supporting the society with its digital agenda.

Which parts of the role are you most looking forward to?
I’m energised by people, so I’m really looking forward to getting to know the team at the MRS as well as meeting – or at least speaking to – as many members as possible. Learning about the work of the MRS, and the contributions we are making to business, academia and society at large will also be very interesting.

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