FEATURE18 December 2017

Finding your voice

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Using an algorithmic linguistic programme has allowed Linguabrand to analyse corporate communications faster and more accurately, with some significant results for brands. By Rob Gray

It takes the average person more than 40 hours to read War and Peace. Whereas Bob, apparently, can polish off Tolstoy’s epic literary masterpiece in a mere 20 minutes – and he won’t skip a word!

Of course, ...