Finding your voice

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It takes the average person more than 40 hours to read War and Peace. Whereas Bob, apparently, can polish off Tolstoy’s epic literary masterpiece in a mere 20 minutes – and he won’t skip a word!

Of course, Bob isn’t human. He is a ‘word geek’ robot – a clever piece of proprietary technology developed by brand-voice experts Linguabrand to help make communication more distinctive and persuasive. 

“Bob measures emotions and attitudes and persuasion frames in language, ” says Linguabrand founder Alastair Herbert. “It could be in transcribed research; it can be speeches, brand websites, social media. What is brilliant about him is that he never misses a word, while the best human readers miss at least 15% of the content on first reading.”

Herbert spent more than 20 years in marketing before setting up the language-driven research and development consultancy Linguabrand in 2011. In the late 1990s, he was the first marketing director at the newly ...