FEATURE14 July 2016

Extreme business

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Features Impact Media Technology UK

‘Customer focus’ is happily bandied about by business leaders, while customers are less convinced. It’s time to adopt some extreme principles, says Professor Steven Van Belleghem

The word ‘extremism’ now has such negative connotations. When we hear about extremism in politics or religion in the media,  it is all too often associated with some of the world’s biggest problems. But,  when it comes to the future of relationships between firms and ...