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FEATURE7 March 2014

Exit interview

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Impact

In April 2014 former Interbrand chairman, Rita Clifton, comes to the end of her five-year term as president of the Market Research Society.

She’s witnessed a great deal of change at the organisation during that time, including a new CEO and an extensive re-brand. To find out how she got on – and what’s next for the ‘doyenne of branding’ – Research turns ...