FEATURE7 March 2014

Exit interview

x All content on Research Live and in Impact magazine is editorially independent from sponsorship or other commercial arrangements.
Find out more about advertising and sponsorship.


In April 2014 former Interbrand chairman, Rita Clifton, comes to the end of her five-year term as president of the Market Research Society.

She’s witnessed a great deal of change at the organisation during that time, including a new CEO and an extensive re-brand. To find out how she got on – and what’s next for the ‘doyenne of branding’ – Research turns ...