FEATURE2 February 2018

Disunited States

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Features Impact North America

The fault line between liberals and conservatives in the US – and how people identify themselves – shapes everything from their attitude to advertising, to their propensity for technology. By Katie McQuater

The US presidential election of November 2016 was one of the biggest political events of the 21st century, sending shockwaves through the western world. Donald Trump’s arrival in the White House has laid bare deep divisions in the United ...